LED Manufacturer how to attack the Southeast Asian market?

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According to LED inside statistics, the six major countries in Southeast Asia (Thailand, Singapore, Malaysia, Vietnam, Indonesia, the Philippines) to calculate the overall lighting market in 2015 will be close to 4.8 billion dollars in Southeast Asia, where LED lighting is about the size of 1.5 billion dollars. LED lighting market in Southeast Asia, the fastest growing in 2013, year on year growth of 63%, to 2014 - a slight slow down in 2015, but still more than 30% growth rate. In addition, LED lighting market penetration in Southeast Asia increased year by year, and increase speed gradually accelerated. 2012-2015, LED lighting penetration rate in Southeast Asia is expected to grow from 12% to 32%. Southeast Asian market is growing into the most dynamic and potential of LED lighting development fertile soil.

Currently in Southeast vendor chain mode, the Chinese manufacturers occupy a very important position.Shenzhen kingshengpcba think Chinese manufacturers looking for local partners, master OEM orders, can be described as fast and effective way to open up the Southeast Asian market, in addition, establish a brand image, to grasp the advantages of local channels, and then export its own brand to Southeast Asia, for more size and brand advantage of Chinese firms, but also conducive to occupy a place in the Southeast Asian market, and the production of its own brand product margins will be higher.

In general, manufacturers need to do a self-assessment, proper channels selected according to brand and channel conditions, and according to local market demand planning product specifications and price. Whether high or low, construction or retail, own brand or OEM, good positioning strategy is a key element to enter the Southeast Asian market.At the same time also can drive PCBA market.