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Because of the recession, the rise of the Tablet PC, laptop market demand stagnated, brand plant and panel manufacturers have introduced a higher-resolution display to attract consumers. According to market research firm IHS Inc. estimates that global demand for notebook panels fell 12 percent in 2015, trading volume is only 176 million.
Faced with laptop stock continued backlog, brand manufacturers and panel manufacturers/laptop assembly /display pcb board assembly want to display product line through upgrades to promote demand. Expected in the first quarter of 2016, FHD panel will occupy 20% of the notebook market in the third quarter of 2016, the figure will rise to 30%.
"Notebook brand vendors outlook for 2016 reservations about, they want to seek a more economical way to enhance sales and reduce inventory." Monitor research of Linda Lin, senior analyst at IHS, said: "The last quarter of 2015 , the panel price was reduced to the breakeven point, price promotions can no longer as a sales channel panel, so upgrading is the only way. "
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